Mar 2, 2010

New Proton Emas By Proton Malaysia

GENEVA: After 25 years in the automotive industry, Proton Holdings Bhd is now ready to aggressively make its foray into the global market and will start by participating in the 80th Geneva International Motorshow this year. Its group marketing and after-sales director Yohani Mohd Yusof said yesterday that the national carmaker’s goal was to enter as many countries as possible and it was already taking a bold step to be more aggressive.
“After 25 years in the automotive industry, it’s time to make our foray into the global market,” she said when speaking to Malaysian media here.
At the prestigious Geneva International Motorshow, Proton will be unveiling its first concept car, which was designed in collaboration with Italdesign Giugiaro and uses Lotus’ Range Extender engine.                        

Proton’s hybrid concept car to launch at the Geneva motorshow
The concept car, which is also a hybrid, is expected to be launched by Proton’s adviser Tun Dr Mahathir Mohamad.
Proton’s chairman Datuk Mohd Nadzmi Mohd Salleh and managing director Datuk Syed Zainal Abidin Syed Mohd Tahir will also be present.
In addition, Proton’s subsidiary Lotus will be unveiling its Elise facelift at the motorshow.
According to Yohani, different motorshow have different platforms to show off various things but the Geneva International Motorshow was the best to showcase all and is regarded as a level playing field for the world’s automakers.
Venue for the motorshow, which is held annually in the Swiss city in March, is the Geneva Palexpo, where exotic supercars more often steal the limelight from others such as the unveiling of prototypes, new equipment, technical breakthroughs and international partnerships announcement. – Bernama

Hope the prize will also afforable and reasonable for all Malaysians. EMAS is stand for ( Eco Mobility Advance Solution)



  1. Wow..this is soo0o nice!! I want one!

  2. yup! really proud to be malaysian. but hope next will going better and better. i also want it too but see the price first. hope 4 malaysians, it will not more than RM110k. please please proton.. ;( this car really really dammit shit beautiful!!!!! design by lotus. but i didnt cares if ppl out there will blame on Proton 4 rely on lotus or whatsoever! even Ferrari does it so what?

  3. Yeah! I have seen this. Super awesome :D

  4. klik to see many pic Proton EMAS!!!

  5. ok nice, hope quality also nice and price not more than 80K...... i want one

  6. cannot lah i think less than 80k. but if so i really want it one also!!!! please proton give malaysians a chance! not more than 100k? 110k? ok? deal made! LoL. i want to do drifting with that awesome car from malaysia. but if this car priza more than 130k, haiz.. i just forget to buy it. rather buy used Subaru Impreza V9.

  7. very nice..superb design..proud for our what people sugested on price..less than 80k will be nice..i wana get one for my lovely wife..